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Digital Cultural Tourism Research Conference 2024 was held at Hubei University from June 1st to June 2nd 2024. Over 300 experts, scholars, and students from China, the United States, Australia, Malaysia, Brazil, and other countries attended the conference.

At the opening ceremony, Tang Changhua, Deputy Director of the Hubei Provincial Department of Culture and Tourism, and Liu Jianping, President of Hubei University, launched the Hubei Provincial Digital Cultural and Tourism Collaborative Innovation Joint Laboratory. Yu Yifeng, Dean of the School of Tourism Management at Hubei University and Director of the Hubei Provincial Digital Cultural and Tourism Research Institute, Zhang Qijun, Chairman of Hubei Digital Cultural and Tourism Group, and Li Lunjun, Vice President of iFLYTEK Co., Ltd. and General Manager of iFLYTEK Central China (Wuhan) Co., Ltd., signed a university-enterprise cooperation agreement. The three parties have reached consensus on establishing the Hubei Provincial Digital Cultural and Tourism Collaborative Innovation Joint Laboratory, sharing digital cultural and tourism databases, and promoting the application of large-scale model scenarios, carrying out scientific research and project application, decision-making consultation, and achievements transformation, to explore the effective operation mechanisms for university-enterprise cooperation, and to set an example for collaborative innovation development.