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Professor Yu Riji at Hubei University has won the "Best XR Application Award" for his project "Cultural Heritage XR Immersive Interaction Experience System," on the 2024 SIVA (Shenzhen International VR/AR Expo) AWARDS ceremony on September 11th. This project demonstrated remarkable achievements in VR/AR technology development, innovative applications, and market potential.

The SIVA AWARDS is one of the most prestigious lists in the XR industry, with the year of 2024 marking its inaugural award presentation. The awards aim to honor outstanding projects that showcase exceptional innovation capabilities, market potential, and technological leadership in the VR/AR sector. The 2024 Shenzhen International VR/AR Expo is held concurrently with the China International Optoelectronic Expo at the Shenzhen World Exhibition and Convention Center, highlighting cutting-edge VR/AR technologies, the latest products, and proven commercial solutions. This year's event has attracted over 100 professional exhibitors from diverse fields, including optics, screens, chips, interaction, terminals, gaming, film and television, digital avatars, and large-scale VR/XR, and applications.

Professor Yu Riji is a leading researcher at the intersection of emerging digital technologies, such as XR, and fields like digital media art, cultural heritage, and art design. He is actively exploring innovative industrial applications to address the needs of sectors including digital cultural tourism, digital education, digital entertainment, and the digitalization of cultural heritage.